1Password
Senior Developer Marketing Manager, Lifecycle & Growth
$133K–$186K
Remote (United States +1 · Remote · Manager · Full-time · Posted Oct 21, 2026
- Location
- Remote (United States
Canada) - Experience
- 4+ years; developer marketing, lifecycle or CRM marketing, or growth marketing for a technical or developer-facing product.
About the job
Own developer marketing lifecycle and growth, converting awareness into active users by improving activation, engagement, and the Developer Hub’s conversion performance.
What you'll do
- Build lifecycle programs and capture-to-activation journeys across events, social, onboarding, adoption, and re-engagement.
- Own Developer Hub strategy, messaging, and conversion; run continuous testing and collaborate with Design, Engineering, and Documentation.
- Measure funnel performance from first touch through activation and retention, and use findings to inform product roadmap and messaging.
What they ask for
- 4+ years in developer marketing, lifecycle or CRM marketing, or growth marketing for a technical or developer-facing product.
- Demonstrated success building lifecycle programs that measurably improve activation and retention.
- Hands-on experience with marketing automation/lifecycle tools and product analytics tools.
- Experience owning or substantially improving website conversion, including A/B testing.
Nice to have
- Experience with product-led growth, free-to-paid conversion, open source adoption, events/community programs, or docs-led growth.
- SQL, HTML, CSS, scripting, SEO, or experience with developer communities.
Pay
USD 133,000–186,000 annual base salary; CAD 125,000–175,000 annual base salary
Tools
Customer.io, HubSpot, Braze, Iterable, Amplitude, Mixpanel, PostHog, SQL
AI focus
No specific AI work is described for this role; the posting discusses company-wide AI use and expectations.
Model-written summary · the original posting is authoritative