222
creator growth lead
new york, ny · Full-time · Posted Oct 30, 2026
About the job
Own 222’s user-generated content program and creator partnerships, improving content performance while maintaining brand alignment across 21 markets.
What you'll do
- Develop and test creator content concepts, give feedback, and evaluate creator participation based on performance.
- Source, script, and manage creator partnerships and future creator initiatives; track performance.
- Maintain brand alignment across creator content and analyze what converts to guide improvements.
What they ask for
- Have run a successful creator or UGC program and be able to demonstrate results.
- Have strong judgment about short-form content.
- Be analytical and creative, with the ability to create and evaluate content that converts.
- Be people-oriented and detail-focused, able to manage creator relationships, accountability, critiques, partnerships, and payouts.
Nice to have
- Have created viral content.
- Have developed concepts that work across UGC and paid channels.
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