Aaru
Director, Alliance Marketing
New York, NY · Director · Full-time · Posted Aug 14, 2026
- Experience
- 8+ years in B2B partner marketing.
- Visa sponsorship
- Visa sponsorship is offered.
About the job
Owns marketing to and with Aaru’s strategic partners, building co-marketing and partner enablement programs that support demand and partner-influenced pipeline.
What you'll do
- Design and execute partner campaigns, thought leadership, case studies, and events; build partner nurture and enablement programs.
- Manage relationships and shared marketing plans with partner marketing teams, and work with sales to generate demand and support deals.
- Own the budget, measure program performance, and report results and learnings to leadership.
What they ask for
- 8+ years in B2B partner marketing, with a track record of execution and revenue impact.
- Experience building programs from the ground up and being accountable for outcomes such as pipeline, mindshare, or influenced deals.
- Ability to own strategy and execution, manage senior partner relationships, and produce executive-ready and customer-facing materials.
- Experience marketing a new category or capability that required educating partners and buyers.
Nice to have
- Familiarity with financial services, CPG, or professional services.
- Exposure to AI, advanced analytics, research methodologies, or scenario planning tools.
Model-written summary · the original posting is authoritative