Abacum
Marketing Manager, Lifecycle
$115K–$130K
New York City · Hybrid · Manager · Full-time · Posted Oct 8, 2026
About the job
Own and build Abacum’s lifecycle marketing programs, guiding leads from initial interest to sales conversion and measuring their impact on pipeline.
What you'll do
- Design and manage nurture tracks, lead scoring, sales-readiness criteria, and routing.
- Operate the marketing automation stack, including flows, lists, data hygiene, and deliverability.
- Measure lifecycle-stage conversion and continuously test offers, timing, and audiences.
What they ask for
- Hands-on lifecycle marketing or marketing operations experience at a seed-to-Series B B2B company.
- Experience building HubSpot flows directly.
- Experience working closely with sales on lead qualification and handoff.
- Based in New York and willing to work hybrid.
Nice to have
- Experience marketing to finance teams or other technical buyers.
- Ability to write SQL or work directly in a data warehouse.
Pay
$115K – $130K (base salary); Offers Equity; Additional variable compensation
Tools
Hubspot, SQL
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