Acorns
Sr. Lifecycle Marketing Associate, Engagement & Upgrades
$103K–$112K
Remote · Remote · Senior · Full-time · Posted Oct 14, 2026
- Experience
- 5+ years; lifecycle, CRM, retention, or growth marketing experience.
- Visa sponsorship
- Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees.
About the job
Executes and optimizes lifecycle marketing campaigns and automated customer journeys to deepen engagement and drive upgrades across Acorns and Acorns Early.
What you'll do
- Build, launch, and optimize personalized multichannel campaigns and automated programs in Braze.
- Develop and analyze experiments, using campaign results to recommend improvements.
- Manage campaign quality and governance, collaborating with Creative, Data Analytics & Science, Product, Legal, and Compliance.
What they ask for
- 5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on campaign execution in Braze or comparable marketing automation software.
- Experience building multichannel campaigns and automated journeys, and supporting engagement or upgrade programs.
- Strong skills in segmentation, personalization, experimentation, performance analysis, and translating business goals into executable campaigns.
- Working knowledge of CAN-SPAM and lifecycle marketing compliance; comfort with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA.
Nice to have
- Experience with QA, approvals, and launch governance in a regulated or high-risk environment.
- Experience using AI tools to improve workflow efficiency and campaign quality.
Pay
$103,200 and$111,500/year (USD; base salary)
Tools
Braze, email, push, in-app messaging, Content Cards, SMS, HTML, Liquid
AI focus
Use AI tools to accelerate campaign development, strengthen quality assurance, and improve team workflows.
Model-written summary · the original posting is authoritative