Acorns
Sr. Lifecycle Marketing Associate, Retention & Reengagement
$103K–$110K
Remote · Remote · Senior · Full-time · Posted Jul 24, 2026
- Experience
- 5+ years
- Visa sponsorship
- Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees.
About the job
Executes and optimizes lifecycle campaigns and automated programs to acquire and reacquire customers across Acorns and Acorns Early.
What you'll do
- Build, launch, and optimize personalized multichannel campaigns and automated journeys in Braze, including segmentation, sequencing, testing, and QA.
- Develop campaign plans and creative briefs with cross-functional teams, and analyze experiment results to recommend improvements.
- Maintain campaign quality and governance, follow internal review processes, and use AI tools to improve campaign development and workflows.
What they ask for
- 5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on execution in Braze or comparable marketing automation software.
- Experience building and launching multichannel campaigns and automated journeys, and supporting acquisition or reacquisition programs.
- Strong understanding of segmentation, personalization, journey logic, experimentation, and campaign performance analysis.
- Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices; comfort with HTML and Liquid logic.
Nice to have
- Experience with campaign governance in a regulated or high-risk environment.
Pay
$103,200 - $110,000/year (base salary)
Tools
Braze, email, push, in-app messaging, Content Cards, SMS, HTML, Liquid
AI focus
Use AI tools to accelerate campaign development, strengthen quality assurance, and improve team workflows.
Model-written summary · the original posting is authoritative