Adobe
Director, Channel Planning
$157K–$315K
San Francisco +2 · Director · Full-time · Posted Sep 18, 2026
- Location
- San Francisco
Austin
San Jose - Experience
- 10+ years in digital advertising/media, with 5+ years leading media buying or campaign execution teams.
About the job
Build and lead Adobe’s global Channel Planning function, translating marketing strategy into consistent, regionally adapted paid-media plans and connecting planners with the media-buying team.
What you'll do
- Hire and manage a global team of six Channel Planners and establish its operating framework with regional marketing leaders.
- Set global standards and processes for campaign planning, tagging, quality checks, and handoffs to media buying.
- Improve audience targeting and data-sharing across regions, and manage ad-platform partnerships.
What they ask for
- 10+ years in digital advertising/media, including 5+ years leading media buying or campaign execution teams.
- Track record building teams or functions from scratch.
- Hands-on knowledge of digital ad platforms and technology for audience targeting and campaign measurement.
- Experience standardizing media-team operations across multiple regions or markets.
Nice to have
- Experience with Adobe marketing and advertising tools, overseas/offshore execution teams, or both B2B and consumer advertising.
- Experience connecting advertising planning with execution or buying.
Pay
$157,300 - $315,100 annually (base salary); $217,600 - $315,100 (base salary) in California
Tools
GenPem, AEP, RTCDP
AI focus
The role supports Adobe’s move to in-house advertising operations using an AI-based engine and promotes use of Adobe adtech where appropriate.
Model-written summary · the original posting is authoritative