Adobe
Principal Product Manager, AI Brand Visibility
$148K–$282K
San Jose +1 · Principal · Full-time · Posted Sep 18, 2026
- Location
- San Jose
San Francisco - Experience
- 3–8 years of PM experience; Senior or Principal scope depending on background.
About the job
Owns product strategy and delivery for Adobe Brand Visibility, helping brands measure and improve how they appear in AI-generated answers and connect the product with their existing platforms.
What you'll do
- Own the product strategy, roadmap, and success metrics for an area of Brand Visibility.
- Drive ingestion of AI-answer-engine signals and integrations with customers’ CMS, analytics, and CDN platforms.
- Interview marketing leaders, prototype and validate product experiences, and turn customer needs into shipped improvements.
What they ask for
- 3–8 years of PM experience, with Senior or Principal scope depending on background.
- Deep SEO/GEO expertise and proficiency with AI-visibility tools such as Semrush AIO, BrightEdge, Conductor, or Profound.
- Proficient in UX prototyping and user interviews; able to sketch flows and build a first version.
- Technical enough to partner credibly with engineering and data partners.
Nice to have
- Hands-on Semrush experience; participation in the SEO community or sharing original findings and experiments.
- Experience with AEM Sites, Adobe Analytics, comparable enterprise CMS/analytics/CDN solutions, social media monitoring, or affiliate marketing solutions.
Pay
$148,100 - $282,100 annually (USD, base salary); $194,800 - $282,100 (USD, base salary)
Tools
Semrush AIO, BrightEdge, Conductor, Profound, AEM Sites, Adobe Analytics
AI focus
Builds AI-native product capabilities that ingest AI-answer-engine signals and improve brand visibility in AI-generated answers; the PM is expected to prototype with AI tools.
Model-written summary · the original posting is authoritative