Adobe
Principal Product Marketing Manager, Firefly
$145K–$261K
San Jose +3 · Principal · Full-time · Posted Sep 18, 2026
- Location
- San Jose
Remote Washington
San Francisco
Remote California - Experience
- 8+ years in product marketing, marketing, or a related field.
About the job
Leads Firefly product marketing for creative professionals, connecting AI capabilities to customer value and driving adoption across Creative Cloud and marketing channels.
What you'll do
- Own Firefly positioning, messaging, launch plans, and post-launch optimization for creative professionals.
- Coordinate cross-functional marketing and go-to-market efforts, and enable teams to communicate Firefly’s value.
- Use customer insight and market analysis to influence the product roadmap and connect marketing to adoption and engagement outcomes.
What they ask for
- 8+ years of experience in product marketing, marketing, or a related field driving strategy and execution for innovative products.
- End-to-end product marketing skills, including positioning, messaging, launches, and post-launch optimization.
- Experience launching AI or technically complex products.
- Deep knowledge of the GenAI landscape.
Pay
$145,400 - $261,150 annually (base salary); $180,300 - $261,150 (base salary); $165,600 - $239,725 (base salary)
Tools
Adobe Firefly, Creative Cloud
AI focus
Markets Firefly’s AI capabilities to creative professionals, driving product adoption and engagement; requires knowledge of the GenAI landscape and experience launching AI products.
Model-written summary · the original posting is authoritative