Adobe
Senior Manager, Channel Lead - YouTube
$108K–$219K
San Francisco · Manager · Full-time · Posted Sep 28, 2026
- Experience
- 5+ years in YouTube, video, or content strategy; track record of growing channels or launching series and outstanding creative work.
About the job
Own Adobe’s YouTube channel strategy and guide platform-specific content programming, creative, launches, discovery, and audience growth.
What you'll do
- Set channel positioning, content pillars, and programming across long-form, Shorts, and live; develop content calendars and plans for YouTube-first series and originals.
- Brief and review creative for YouTube fit, and plan rollouts for launches and recurring programming.
- Analyze performance and optimize audience engagement, search and suggested discovery, packaging, playlists, and channel layout.
What they ask for
- Deep proficiency in YouTube discovery and algorithm mechanics, packaging, retention, formats, playlists, and channel architecture.
- Strong analytics skills, including using YouTube Studio, retention curves, and traffic source data.
- Experience briefing creative teams and partnering with creative strategists; able to translate platform insights into creative direction.
- Working knowledge of search and discovery optimization, including structuring content for AI and answer-engine visibility.
Pay
$108,300 - $218,600 annually (base salary); $150,900 - $218,600 (base salary)
Tools
YouTube, YouTube Studio, AI, LLM
AI focus
Structure content to be discoverable and citable through AI and answer engines (LLM-optimized content).
Model-written summary · the original posting is authoritative