Adobe
Sr. Media Planner
$112K–$215K
San Francisco +1 · Senior · Full-time · Posted Sep 18, 2026
- Location
- San Francisco
San Jose - Experience
- 5+ years in digital advertising or media planning/buying.
About the job
Translates regional media strategy into executable paid-media plans, supports buying-team handoffs, and optimizes campaigns using performance reporting.
What you'll do
- Build and quality-check tactical plans covering targeting, budgets, flighting, placements, and platform setup.
- Coordinate plan execution with regional strategists and the India-based buying team; maintain tagging and documentation standards.
- Review campaign results and recommend optimizations, while identifying platform changes and testing opportunities.
What they ask for
- 5+ years in digital advertising or media planning/buying, with hands-on experience in at least one of Meta, TikTok, or Snap.
- Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement.
- Experience managing multi-market activations, including platform setup across markets and languages.
- Track record delivering performance-focused paid social campaigns.
Nice to have
- Familiarity with AI-driven media buying, including LLM-based tools like Meta's MCP.
- Experience with Adobe marketing and advertising tools (GenPem, AEP, RTCDP).
Pay
USD $112,000 - $215,100 annually (base salary); USD $148,500 - $215,100 (base salary) in California
Tools
Meta, TikTok, Snap, GenPem, AEP, RTCDP, Meta's MCP
AI focus
Develop an AI-driven engine for global advertising execution; familiarity with AI-driven media buying and LLM-based tools like Meta's MCP is preferred.
Model-written summary · the original posting is authoritative