Affirm
Lead Product Marketing Manager
$164K–$245K
Remote US · Remote · Manager · Full-time · Posted Jun 23, 2026
- Experience
- 8+ years in product marketing, product management, or a similar role.
- Visa sponsorship
- Visa sponsorship is not available for this position.
About the job
Leads product strategy, go-to-market launches, and adoption programs for Affirm products, using customer, market, and performance insights to drive business outcomes and merchant engagement.
What you'll do
- Partner with Product to inform the roadmap using customer research, competitive intelligence, and market trends.
- Own end-to-end go-to-market strategy and execution, including positioning, segmentation, launch measurement, and adoption programs.
- Develop product narratives and client-facing materials, and align cross-functional teams on product and GTM initiatives.
What they ask for
- Proven track record leading product launches and GTM strategy that delivers business results.
- Strong business acumen, analytical skills, and ability to translate customer and market insights into product and marketing decisions.
- Excellent communication and storytelling skills, including simplifying complex ideas for varied audiences.
- Experience navigating ambiguity, influencing cross-functionally, and managing competing priorities.
Nice to have
- Payments or Fintech experience.
Pay
$185,000 - $245,000 USD base salary; $164,000 - $224,000 USD base salary
Model-written summary · the original posting is authoritative