Agave
Founding Marketing Lead
$130K–$180K
San Francisco · Full-time · Posted Sep 8, 2026
- Experience
- 3+ years of marketing experience; ideally in B2B software.
- Visa sponsorship
- Visa sponsorship available (H1B, TN, etc.) for candidates who are a good fit.
About the job
Agave’s first full-time marketing lead owns day-to-day marketing and go-to-market execution as the company expands its financial operations platform for construction.
What you'll do
- Own product positioning, messaging, sales enablement, and launches across the product line.
- Run and measure lead-generation experiments, SEO/AEO, lifecycle email, customer reviews, and marketing analytics.
- Personally produce website and content updates, customer campaigns, conference materials, and events.
What they ask for
- 3+ years of marketing experience; ideally in B2B software, with hands-on campaign, content, or event work.
- Experience working hands-on on a small or scrappy team.
- Exceptional writing and strong experiment design.
- Comfort working directly with founders and leaders on positioning and pipeline.
Nice to have
- Hands-on Webflow experience; customer email writing or HTML for email templates.
- Marketing to SMB or mid-market buyers in a vertical industry; experience with HubSpot, Google Analytics, SEO/AIO tooling, or modern AI content workflows.
Pay
$130K – $180K USD base salary; 15% of your base salary or OTE (2026 annual performance bonus)
Tools
Webflow, HubSpot, Google Analytics, HTML
AI focus
Improve Agave’s presence in AI search and answers; experiment with AI-search placement and use modern AI content workflows.
Model-written summary · the original posting is authoritative