Ahrefs
Head of Performance Marketing - Letaido
Cambridge, Massachusetts, United States +3 · Director · Full-time · Posted Aug 11, 2026
- Location
- Cambridge, Massachusetts, United States
Palo Alto, California, United States
Cambridge, Massachusetts, United States
Palo Alto, California, United States - Visa sponsorship
- Candidates must have the legal right to work in either Palo Alto or Cambridge (MA); the role is on-site.
About the job
Build and lead Letaido’s paid acquisition program, owning strategy, budget, creative, measurement, and cross-team collaboration.
What you'll do
- Set channel strategy, allocate budget, develop audience and creative tests, and measure results including CAC, payback, and incrementality.
- Find and adapt material from across the company for ads, and share paid-channel learnings to inform marketing positioning.
- Build reporting and analysis with Letaido, evaluate channel performance, and stop or scale spending based on evidence.
What they ask for
- Has built a paid program from scratch and can show its cost and results.
- Can independently analyze data and explain what it means.
- Has strong creative instincts and can explain why ads work.
- Works effectively across teams and is comfortable hands-on in ad platforms with a finite budget.
Nice to have
- Experience marketing developer tools, marketing tools, or products sold to practitioners; or paid acquisition for both self-serve and sales-assisted products.
- Experience with AI agents or LLM tooling, building reporting, or using creators, communities, or newsletters as paid channels.
Tools
Letaido
AI focus
Use Letaido to build reporting and analysis, and provide feedback on where the AI agent falls short; prior experience with AI agents or LLM tooling is a bonus.
Model-written summary · the original posting is authoritative