Airbnb
Senior Demand Strategy Lead, Experiences
$204K–$249K
United States · Senior · Full-time · Posted Sep 11, 2026
- Experience
- 12+ years
About the job
Owns the end-to-end demand strategy for Airbnb Experiences across guest lifecycle marketing, owned content, and referrals, with accountability for business outcomes.
What you'll do
- Set lifecycle, email, push, and editorial strategies; define success metrics, audience segments, testing, and automation.
- Set guest referral program strategy and partner with Product on UX and incentives.
- Coordinate cross-functional execution with Growth Marketing, Engineering, Brand, Creative, and Product; track progress and influence roadmap priorities.
What they ask for
- 12+ years in growth, lifecycle, CRM, email, or content marketing.
- Track record owning a channel or lifecycle strategy end to end and being accountable for business outcomes.
- Experience setting strategy for execution by cross-functional partners, agencies, or a small team in a matrixed environment.
- Strong analytical skills, including measurement frameworks, A/B test interpretation, and data-driven decisions.
Nice to have
- Two-sided marketplace or platform experience with supply and demand levers.
- Familiarity with marketing automation platforms and referral/incentive mechanics; newsletter or editorial growth experience.
Pay
$204,000 — $249,000 USD (base salary)
Tools
email, push, CRM, A/B tests, Launchpad
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