Airbnb
Senior Social Manager, Instagram
$139K–$163K
San Francisco, United States +1 · Manager · Full-time · Posted Sep 29, 2026
- Location
- San Francisco, United States
San Francisco, CA
About the job
Shapes Airbnb’s Instagram presence by creating and publishing platform-native content, developing an editorial brand narrative, and growing audience engagement.
What you'll do
- Create and publish Instagram-native content across Reels, Carousels, and Stories; coordinate content across social channels.
- Partner with teams and creators to develop original content and repeatable storytelling frameworks.
- Manage community engagement and use analytics to refine strategy and creative output.
What they ask for
- Have managed or significantly grown an Instagram account for a brand, creator, or yourself.
- Bring strong editorial judgment and a point of view on content, design, and storytelling.
- Understand Instagram content performance and be able to explain and influence the brand’s approach.
- Be based in San Francisco, California.
Pay
$139,000 — $163,000 USD (base salary)
Tools
Instagram, Reels, Carousels, Stories
Model-written summary · the original posting is authoritative