Airwallex
Director, Global Performance Marketing
$190K–$280K
US - San Francisco · Hybrid · Director · Full-time · Posted Jul 30, 2026
- Experience
- 10+ years in Performance Marketing or Growth.
- Education
- Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, Data Analytics, or a related field.
About the job
Leads Airwallex’s global performance marketing strategy and team to acquire and convert customers efficiently across regions and digital channels.
What you'll do
- Set global channel strategy, growth goals, budgets, and performance KPIs across paid search, social, display, and emerging channels.
- Lead multi-channel optimization, measurement, attribution, experimentation, and adoption of AI and automation tools.
- Build and lead a global team, partnering with regional and cross-functional teams to deliver scalable growth.
What they ask for
- 10+ years of experience in Performance Marketing or Growth, with a record of measurable business impact.
- Deep understanding of paid media ecosystems, marketing automation, and analytics infrastructure; proven ability to manage multi-million-dollar global media budgets.
- Strong analytical skills in data modeling, forecasting, and investment decisions, plus leadership, communication, and stakeholder management skills.
- Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, Data Analytics, or a related field.
Nice to have
- Experience leading multi-region or global marketing teams.
- Familiarity with AI-driven creative and media automation frameworks; understanding of pipeline contribution measurement and B2B demand-gen attribution.
Pay
$190K – $280K (USD, base salary)
Tools
Google, LinkedIn, Meta, YouTube, GA4, Looker, Tableau, Salesforce
AI focus
Evaluate and adopt AI and automation tools to improve creative testing, targeting precision, and pacing accuracy; collaborate with AI & Creative teams on creative experimentation and landing-page optimization.
Model-written summary · the original posting is authoritative