Manager, Performance Marketing, Ad Tech & Measurement

What you'll do

• Manage campaigns across programmatic display and video, CTV, YouTube, LinkedIn, Meta, and emerging channels, including budgets, audiences, pacing, and creative optimization.
• Build campaign infrastructure and measurement systems, including tagging, first-party audiences, lead enrichment, and data flows across advertising platforms, Marketo, Salesforce, and analytics.
• Analyze lead and account data, develop measurement and incrementality frameworks, and use AI and analytical approaches to inform investment decisions.

What they ask for

• 5+ years of experience in B2B performance marketing, brandformance, programmatic media, demand generation, or a related discipline.
• Experience connecting upper-funnel media to qualified leads, pipeline, and revenue through full-funnel campaign strategy and measurement.
• Hands-on expertise with DV360 and programmatic media, plus strong working knowledge of CTV and digital advertising measurement.
• Advanced experience with Google Tag Manager and strong experience with Marketo and Salesforce.

Nice to have

• Experience with first-party audience activation, lead enrichment, firmographic and account data, and CRM-to-media integrations.
• Experience with incrementality testing, causal measurement, AI, machine learning, predictive scoring, or advanced analytics.

Pay

$110K – $170K (base salary)

Tools

DV360, Google Tag Manager, Marketo, Salesforce, CTV, YouTube, LinkedIn, Meta

AI focus

Use AI and analytical approaches to guide investment decisions; preferred experience includes AI, machine learning, predictive scoring, or advanced analytics for audience targeting or lead-quality assessment.