Digital Experience Manager, WW Sustainability

What you'll do

• Develop GEO content strategies, quality standards, and citation approaches; audit content and monitor AI search behavior.
• Create and prototype AI-assisted web, image, and video content, and evaluate outputs for quality, accuracy, and brand alignment.
• Operate flagship websites and reporting workstreams, using analytics to guide roadmaps and coordinating content launches.

What they ask for

• Experience using content management systems and content tools.
• Experience working with stakeholders or in a large team or fast-paced corporate environment.
• Bachelor's degree in communications, marketing, advertising or business.
• 3+ years of experience in digital content strategy, web operations, digital marketing, or a hybrid creative/technology role; strong SEO/GEO understanding and writing and editing skills.

Nice to have

• Experience with generative AI content tools and creative-technology collaboration.
• Proficiency with Figma, Adobe Creative Suite, Adobe Analytics, Semrush, or Google Search Console; experience with large-scale editorial projects or sustainability topics.

Pay

120,500.00 - 163,000.00 USD annually (base salary)

Tools

content management systems, Figma, Adobe Creative Suite, Adobe Analytics, Semrush, Google Search Console

AI focus

Leads GEO strategy and AI discoverability; creates and evaluates AI-assisted content and prototypes, sets editorial guardrails, and monitors generative search and LLM behavior.