Amazon
Head of Marketing, Global Government, AWS WWPS Marketing
$156K–$211K
Arlington, VA · Director · Full-time · Posted Oct 7, 2026
- Experience
- 10+ years in B2G marketing; at least 5 years in a people management role leading teams of 5+.
- Education
- Bachelor's degree in marketing, communications, business, or equivalent; preferred master's degree in those fields or equivalent, or MBA.
About the job
Leads global AWS government marketing strategy and teams, developing industry and account-based campaigns that position cloud and AI offerings for government customers and drive adoption.
What you'll do
- Lead the global government marketing team and develop differentiated government-focused value propositions and narratives.
- Oversee industry campaigns, account-based marketing, customer content, executive programs, and major events.
- Use market insights and competitive analysis to shape go-to-market strategy and measure marketing impact.
What they ask for
- Bachelor's degree in marketing, communications, business, or equivalent.
- 10+ years of experience in B2G marketing, including at least 5 years in people management leading teams of 5+.
- Experience marketing to government or public sector organizations.
- Experience developing detailed go-to-market plans and designing and executing ABM programs, including 1:1 and 1:few campaigns.
Nice to have
- Master's degree in marketing, communications, business, or equivalent, or MBA; experience leading across multiple locales.
- Experience in traditional and emerging media, or marketing cloud computing, AI/ML, or enterprise technology solutions.
Pay
156,100.00 - 211,200.00 USD annually (base salary)
Tools
AWS, cloud computing, generative AI, AI/ML
AI focus
Positions AWS cloud and AI capabilities for government use cases and translates them into customer-specific value propositions and marketing campaigns.
Model-written summary · the original posting is authoritative