Amazon
Head of Mass & Influencer Marketing, LATAM (Spanish Fluent) – Amazon Cross-Border, WW International and Prime Shopping
$125K–$170K
Seattle, WA · Director · Full-time · Posted Oct 15, 2026
- Experience
- 6+ years of professional non-internship marketing experience.
- Education
- Bachelor's degree.
About the job
Leads Amazon’s mass, social, and influencer marketing strategy and execution across Latin America, building brand awareness, customer consideration, and conversions for its cross-border business.
What you'll do
- Plan and execute Colombia mass-marketing campaigns and media plans, coordinating with XCM and regional partners.
- Lead full-funnel social and influencer programs across LATAM destinations, including strategy, content, creator partnerships, and performance initiatives.
- Manage the multi-million-dollar marketing budget, agency relationships, measurement frameworks, and performance reporting.
What they ask for
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements and building, executing, and scaling cross-functional marketing programs.
- Experience communicating results to senior leadership and using Microsoft Excel to manipulate and analyze data; experience with Excel or Tableau is also specified.
- Bachelor's degree and fluency in speaking, writing, and reading Spanish.
Nice to have
- Experience creating and executing integrated marketing lead-generation campaigns using events, webinars, email, lead nurture programs, and CRM/sales insights.
- Experience with Salesforce and Tableau.
Pay
125,400.00 - 169,600.00 USD annually (base salary)
Tools
Excel, Tableau, Salesforce, Microsoft Excel
Model-written summary · the original posting is authoritative