Amazon
Marketing Manager, Global Builder Lofts , Developer Experience
$87K–$152K
New York, NY · Manager · Full-time · Posted Aug 4, 2026
- Experience
- 5+ years of professional non-internship marketing experience.
About the job
Owns global marketing strategy and digital engagement for AWS Builder Lofts, growing awareness, event participation, and ongoing developer community engagement.
What you'll do
- Develop promotion campaigns across email, social, web, and grassroots channels; manage registration, CRM data flow, and nurture workflows.
- Own the content calendar and publishing, and track campaign KPIs and attendee audience trends to optimize marketing and programming.
- Coordinate PR, localization, and cross-functional strategies that connect in-person Loft experiences with sustained digital engagement.
What they ask for
- 5+ years of professional non-internship marketing experience.
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience designing and producing content for a technical audience, such as Software Engineers, System Administrators, or IT professionals.
- Experience analyzing digital marketing campaigns and data trends to assess objectives and recommend optimizations; experience managing event registration or marketing automation platforms.
Nice to have
- Experience in a global company with multi-country responsibilities; familiarity with community-led growth and grassroots marketing.
- Proficiency using AI tools; experience in event marketing or coordinating with PR teams on launches or openings.
Pay
86,700.00 - 151,700.00 USD annually (base salary)
Tools
Cvent, Marketo, HubSpot, Slack
AI focus
Use AI tools and automation to improve efficiency, personalization, scale, and marketing performance.
Model-written summary · the original posting is authoritative