Amazon
Principal AWS Brand Advertising Leader, AWS Brand and Creative
$149K–$202K
Seattle, WA · Principal · Full-time · Posted Jul 8, 2026
- Experience
- 8+ years of professional non-internship marketing experience.
About the job
Owns global AWS brand advertising strategy and campaigns, managing creative agency partnerships, budgets, and performance to strengthen AWS’s brand and shift customer perceptions.
What you'll do
- Set strategy and lead activation of global brand advertising campaigns across markets and channels.
- Manage creative agency relationships, selection, negotiations, briefs, and campaign evaluations.
- Own advertising budget, investment cases, planning, and executive business reviews.
What they ask for
- 8+ years of professional non-internship marketing experience.
- Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables.
- Experience communicating results to senior leadership.
- Experience building, executing, and scaling cross-functional marketing programs, and driving direction and alignment with cross-functional teams.
Nice to have
- Experience driving decisions among stakeholders with competing goals.
- Experience with research methodologies, data-driven improvements, and metrics.
Pay
149,200.00 - 201,800.00 USD annually (base salary)
Tools
Excel, Tableau
AI focus
Develop brand advertising plans that advance perceptions of AWS as a leader in AI and technology.
Model-written summary · the original posting is authoritative