Amazon
Principal AWS MP Channel Strategy , Channel Programs
$176K–$262K
Seattle, WA +1 · Principal · Full-time · Posted Oct 27, 2026
- Location
- Seattle, WA
San Francisco, CA - Experience
- 7+ years in Go-To-Market, Business Development, Sales, or Consulting; 7+ years developing, negotiating and executing business agreements; 7+ years working with Data & AI related technologies. GTM experience specifically focused on selling to, with, and through ISVs and/or AI and LLMs.
- Education
- Bachelor's degree
About the job
Leads global go-to-market strategy and programs that help ISV and GenAI partners sell through AWS Channel Partners, with emphasis on AWS Marketplace, co-selling, and AI solutions.
What you'll do
- Define and execute global ISV and AWS Marketplace channel programs, GTM plans, campaigns, and co-sell playbooks.
- Track program health, conversion, and revenue impact; scale CPPO and MPPO mechanisms for GenAI partners and solutions.
- Build partner and seller enablement, improve partner tooling with product teams, and coordinate GTM across functions and geographies.
What they ask for
- Experience developing strategies that influence leadership decisions at the organizational level.
- 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience, including focus on revenue, demand, and adoption through ISVs and/or AI and LLMs.
- 7+ years of developing, negotiating and executing business agreements experience.
- 7+ years of working with Data & AI related technologies; Bachelor's degree.
Nice to have
- Experience as a founder or executive in related segments, or as a practice leader or business unit owner.
- Experience selling to Fortune 1000 or Global 2000 organizations.
Pay
USD 193,700.00 - 262,000.00 annually (base salary); USD 176,100.00 - 238,200.00 annually (base salary)
Tools
AWS Marketplace, Amazon Bedrock, AI/ML, GenAI, Analytics, Database, Storage, LLMs
AI focus
Leads channel GTM programs and partner co-selling for GenAI, AI solutions, and foundation model providers, including Amazon Bedrock.
Model-written summary · the original posting is authoritative