Amazon
Senior Product Marketing Manager, GTM Lead, Fashion & Fitness Marketing
$143K–$193K
Seattle, WA · Manager · Full-time · Posted Oct 14, 2026
- Experience
- 6+ years of professional non-internship marketing experience.
About the job
Leads category marketing strategy and go-to-market planning for an assigned Fashion, Sports & Outdoors, or Licensed Sports business area, coordinating campaigns and measuring their impact.
What you'll do
- Develop category marketing strategies, annual and seasonal GTM calendars, and campaign priorities.
- Lead cross-functional activations and align stakeholders on launch readiness, audiences, budgets, and success measures.
- Report on category marketing performance and advise leaders on investment, campaign priorities, and next steps.
What they ask for
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience presenting metrics and progress to goal to senior leadership and communicating results to stakeholders
Nice to have
- Experience with Excel or Tableau; SQL or other analytical tools; or customer segmentation, profiling, and targeting
- Experience leading go-to-market for consumer software or hardware product launches; generative AI workflow use or opportunity identification
Pay
142,800.00 - 193,200.00 USD annually (base salary)
Tools
Excel, Tableau, SQL, NASM
AI focus
Preferred: use generative AI tools to improve workflow efficiency and identify opportunities to enhance products, workflows, or customer experiences; willingness to learn prompting and evaluation practices.
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