Amazon
Sr. Go-to-Market Strategy Lead, Global Event Content, Platform Operations, and Go-to-Market
$118K–$185K
Seattle, WA +1 · Senior · Full-time · Posted Jun 11, 2026
- Location
- Seattle, WA
New York, NY - Experience
- 6+ years of professional non-internship marketing experience; 7+ years of developing and managing acquisition marketing or channel programs experience.
About the job
Leads go-to-market positioning and communications for AWS’s first-party event portfolio, coordinating activation across internal and external channels and connecting events to demand generation and pipeline outcomes.
What you'll do
- Define event portfolio positioning, audience-specific messaging, and differentiation to guide activation and investment decisions.
- Architect communications programs and reusable content assets, coordinating schedules across first-party and third-party event workstreams.
- Align cross-functional stakeholders, apply AI and agentic workflows to scale execution, and measure communications and pipeline impact.
What they ask for
- 6+ years of professional non-internship marketing experience.
- 7+ years of developing and managing acquisition marketing or channel programs experience.
- Experience using data and metrics to drive improvements; experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs and executing campaigns across multiple timezones and languages.
Nice to have
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
Pay
130,000.00 - 185,000.00 USD annually (base salary); 118,200.00 - 160,000.00 USD annually (base salary)
Tools
Excel, Tableau
AI focus
Uses agentic AI to scale messaging, content production, and communications workflows; applies an AI-first and AEO lens to external-facing content and identifies repeatable processes for automation.
Model-written summary · the original posting is authoritative