Sr. Product Marketing Manager, Amazon Private Brands (APB) , Social Marketing

What you'll do

• Lead paid social strategy and execution, including creative direction and social merchandising across platforms.
• Curate product selections and align social campaigns with trends, inventory, promotions, and category priorities.
• Use campaign performance data to improve creative and merchandising, and communicate strategy and insights to senior leaders.

What they ask for

• 6+ years of professional non-internship marketing experience.
• Experience building, executing, and scaling cross-functional marketing programs; using data and metrics to drive improvements; and guiding creative from concept to completion.
• Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables.
• Bachelor's degree; experience driving cross-functional alignment; strong understanding of paid social platforms such as Meta, TikTok, and Pinterest.

Nice to have

• 3+ years managing performance marketing programs; experience within a performance marketing function.
• Experience in trend-driven categories, social merchandising, scalable creative frameworks, product or tech requirements, or using generative AI tools.

Pay

USD 157,100.00 - 212,600.00 annually (base salary); USD 142,800.00 - 193,200.00 annually (base salary)

Tools

Excel, Tableau, Meta, TikTok, Pinterest

AI focus

Preferred use of generative AI tools to improve workflow efficiency, and identifying opportunities for AI to enhance products, workflows, or customer experiences.