American Express
Senior Analyst, Business Line of Credit, Lifecycle Marketing
New York, NY +1 · Hybrid · Senior · Full-time · Posted Oct 26, 2026
- Location
- New York, NY
Atlanta, GA - Experience
- 3–5 years of experience in lifecycle, customer, or product marketing, with hands-on experience across customer-facing channels, particularly email.
About the job
Owns lifecycle marketing campaigns for a business line of credit to drive customer onboarding, activation, engagement, and repeat loan utilization.
What you'll do
- Plan, develop, execute, and measure lifecycle initiatives and customer journeys across email, MYCA, and the Amex app.
- Analyze campaign and customer performance, run tests, and recommend optimizations to improve marketing results and customer experience.
- Coordinate with cross-functional teams and partners on targeting, creative, approvals, and timely campaign delivery.
What they ask for
- Strong data aptitude and analytical rigor, including translating insights into actionable recommendations.
- Demonstrated ability to own initiatives from planning through execution and measurement while managing multiple priorities and stakeholders.
- Strong written and verbal communication and ability to collaborate with cross-functional partners.
Nice to have
- Salesforce Marketing Cloud experience.
Pay
USD $78000 - $124750 annually (base salary)
Tools
Salesforce Marketing Cloud, email, MYCA, Amex app
Model-written summary · the original posting is authoritative