Anthropic
Growth Marketing Lead
$320K–$400K
San Francisco, CA +3 · Full-time · Posted Oct 7, 2026
- Location
- San Francisco, CA
New York City, NY
Seattle, WA
San Francisco, California, United States - Experience
- 10+ years in growth or performance marketing; logistics also says required years correlate with internal job level requirements.
- Education
- Bachelor’s degree or an equivalent combination of education, training, and/or experience; relevant field of study demonstrated through coursework, training, or professional experience.
- Visa sponsorship
- Visa sponsorship is available, but not guaranteed for every role or candidate; Anthropic says it will make reasonable efforts to obtain a visa after an offer.
About the job
Lead and scale global performance marketing for Claude, driving acquisition, activation, retention, and demand generation across consumer, developer, and business audiences.
What you'll do
- Own global channel strategy, including forecasting, audience targeting, budget pacing, and campaign execution.
- Lead experimentation and measurement with Data Science; translate results into scalable programs across markets and customer segments.
- Partner across Growth, Marketing, and GTM teams, and lead the growth marketing team and its long-term roadmap.
What they ask for
- 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion.
- Have led a growth marketing function, owning its team, budget, and KPIs across multiple channels, with recent hands-on work.
- Have driven self-serve and product-led B2B demand generation as well as consumer growth, and partnered with enterprise marketing and sales teams.
- Rigorous experimentation and incrementality skills, clear executive communication, and a technical background or ability to work effectively with engineering teams.
Nice to have
- Marketing to developers or technical audiences, or working on an AI product; experience across SEO and lifecycle.
- Experience with dual B2C and B2B funnels, consumer subscription businesses, or a founder background.
Pay
$320,000 — $400,000 USD (base salary)
AI focus
Use AI to work faster and better; have a perspective on its impact on growth marketing. The role markets Claude, an AI product.
Model-written summary · the original posting is authoritative