Appen
Performance Marketing & Marketing Operations Manager (United States)
Remote US · Remote · Manager · Full-time · Posted Oct 30, 2026
- Experience
- 3–5 years; ideally in a technology or SaaS environment.
About the job
Own paid media campaigns and budgets while managing marketing operations and systems to improve lead conversion, reporting, and pipeline performance.
What you'll do
- Manage and optimize paid campaigns, budgets, audiences, testing, and performance reporting.
- Administer HubSpot workflows, lead scoring, lifecycle stages, marketing automation, lead routing, and data quality.
- Maintain tracking, attribution models, dashboards, technology integrations, and email marketing compliance.
What they ask for
- 3–5 years of experience in B2B performance marketing and marketing operations.
- Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management, optimization, and budget ownership.
- Strong HubSpot administration skills, including marketing automation, lead scoring, workflows, and lifecycle management.
- Ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics.
Nice to have
- Experience in AI, machine learning, data, or related technology industries.
- Familiarity with Salesforce administration or CRM integrations; SQL or business intelligence tools such as Looker Studio or Tableau; or relevant certifications.
Tools
LinkedIn Ads, Google Ads, X Ads, HubSpot, Salesforce, SQL, Looker Studio, Tableau
AI focus
Use AI tools to improve everyday marketing workflows, efficiency, and campaign execution.
Model-written summary · the original posting is authoritative