Appian
Marketing Data Manager
$75K–$175K
McLean, Virginia +1 · Manager · Full-time · Posted Oct 5, 2026
- Location
- McLean, Virginia
Appian Corporation - US - Experience
- 5 plus years of experience in marketing operations, marketing data management, or a related domain, with responsibility for data governance and hygiene.
- Education
- Bachelor's degree or higher in Marketing, Business Administration, Data Analytics, Information Systems, or a related field.
About the job
Manages Appian’s global marketing database, improving data quality and governance to support targeting, reporting, and pipeline growth.
What you'll do
- Set and report measurable database health standards and improvement targets.
- Run data hygiene and governance programs in Marketo and Salesforce, including deduplication, enrichment, segmentation, and compliance workflows.
- Partner across marketing and sales teams to improve lead processes and build executive dashboards for database and campaign performance.
What they ask for
- Deep hands-on experience with Marketo, including database management, segmentation, campaign execution, and CRM integration.
- Strong working knowledge of Salesforce, including custom objects, field mapping, reporting, and marketing-to-sales data flow.
- Demonstrated ability to build dashboards and reports using Tableau or similar BI platforms.
- Proven track record establishing data hygiene standards, deduplication processes, and segmentation frameworks in complex marketing technology environments.
Nice to have
- Experience managing GDPR, CCPA, and other global opt-in and consent processes.
- Familiarity with workflow automation, data enrichment tools, and API integrations.
Pay
$75,000 — $175,000 USD (base salary)
Tools
Marketo, Salesforce, Tableau
Model-written summary · the original posting is authoritative