Apple
App Store WW Partner Marketing Manager
$120K–$226K
Cupertino, California · Manager · Full-time · Posted Oct 21, 2026
- Experience
- 5+ years of marketing experience, including a minimum of 3 years focused on partnerships and/or co-marketing.
About the job
Builds developer relationships and leads global co-marketing strategies and campaigns for App Store partners to grow customer engagement and business results.
What you'll do
- Develop annual co-marketing strategies and plans with app and game developers, aligned with broader marketing goals.
- Coordinate with internal and international teams, championing developer needs across App Store campaigns and channels.
- Define and track KPIs, measure and optimize programs, and present results to senior leadership.
What they ask for
- At least 5 years of marketing experience, including at least 3 years focused on partnerships and/or co-marketing.
- Deep knowledge of the mobile app/game ecosystem, including monetization strategies and subscription models.
- Experience building partner co-marketing plans and managing relationship-driven programs.
- Experience driving annual marketing strategies, plans, or programs that increased user growth for a consumer-facing service, app, or game.
Nice to have
- Understanding of the mobile payments ecosystem and its impact on app marketing strategies.
- Experience using marketing technology, tools, automation, and AI to streamline operations.
Pay
$119,700 and $225,600 USD base salary
AI focus
Preferred experience using AI to streamline operations and increase efficiency and output.
Model-written summary · the original posting is authoritative