Apple
Apple TV Growth Lead, Acquisition Journeys
$113K–$215K
Culver City, California · Full-time · Posted Oct 21, 2026
- Experience
- 8+ years in product growth, conversion rate optimization, or related subscription growth; 4+ years in DTC subscription growth focused on funnel optimization and user journeys.
About the job
Leads Apple TV subscriber acquisition growth by mapping and optimizing customer journeys, improving funnel conversion, and shaping acquisition features and offers.
What you'll do
- Map and optimize end-to-end acquisition journeys, including prospect and winback flows.
- Own conversion optimization and experimentation, including A/B and multivariate testing.
- Analyze funnel performance and work with product, design, data science, and engineering teams to implement improvements.
What they ask for
- 8+ years of product growth, conversion rate optimization, or related subscription growth experience.
- 4+ years of DTC subscription growth experience focused on funnel optimization and user journeys.
- Deep expertise in A/B testing methodologies, experiment design, and conversion analytics.
- Experience planning and driving cross-functional projects; ability to manage multiple stakeholders, initiatives, and deadlines.
Nice to have
- Strong command of product analytics and user behavior tracking tools.
- Experience influencing all levels of management.
Pay
$112,600 to $215,000 USD base salary
Model-written summary · the original posting is authoritative