Apple
Content SEO Program Manager - Cupertino
$150K–$226K
Cupertino, California · Manager · Full-time · Posted Oct 4, 2026
- Experience
- 8+ years of hands-on SEO experience focused on content optimization.
About the job
Leads content SEO programs across Apple’s digital properties, optimizing discovery through traditional search and AI-powered platforms.
What you'll do
- Own content optimization roadmaps and run cross-functional SEO initiatives from planning through delivery.
- Conduct large-scale keyword research and content gap analyses; optimize content for AI-powered search using entity and semantic techniques.
- Monitor and report on content performance, provide recommendations, and guide teams on SEO best practices.
What they ask for
- 8+ years of hands-on SEO experience focused on content optimization.
- Independently owned an SEO content roadmap spanning multiple product lines or business segments.
- Delivered large-scale keyword research that shaped content production or site architecture.
- Presented SEO performance reports or strategy recommendations to senior stakeholders at Director level or above.
Nice to have
- Published or shipped content for AI-powered search surfaces; experience with SEO across multiple markets, locales, or languages.
- Experience in a product launch or campaign team; proficiency with SEO / AIO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.
Pay
$149,700 and $225,600 (base salary)
Tools
ChatGPT, Gemini, Perplexity, Google Search Console, Profound, seoClarity, Ahrefs, Screaming Frog
AI focus
Optimizes content for AI-powered search platforms, including ChatGPT, Gemini, and Perplexity, using entity and semantic optimization; trains teams on emerging AI optimization strategies.
Model-written summary · the original posting is authoritative