Customer Insights Analyst — Apple Retail Online

What you'll do

• Analyze customer insights and lifecycle marketing performance, identifying trends in engagement and customer journeys.
• Support A/B test design and measurement for audience segmentation, creative, and timing.
• Combine data from multiple sources and build AI-assisted tools, dashboards, and reporting to communicate actionable insights.

What they ask for

• 4 years in marketing analytics, customer insights, CLM, or a related data/analytics role, with exposure to campaign or lifecycle marketing data.
• Working proficiency in SQL and Python; proficiency applying ML techniques to marketing and customer datasets.
• Practical experience building dashboards and reports in Tableau or similar BI tools, and familiarity with cloud data warehouses such as Snowflake.
• Foundational understanding of A/B testing and statistical concepts, with hands-on experience supporting or analyzing test results.

Nice to have

• Familiarity with AI or LLM-based tools for query writing, data exploration, or reporting.
• Experience in customer lifecycle marketing, segmentation, journey analysis, or marketing experiments.

Pay

$175,500 to $263,800 USD (base salary)

Tools

SQL, Python, ML, Tableau, Snowflake, AI, LLM

AI focus

Develop lightweight applications and AI-assisted workflows, including LLM-powered summarization, automated reporting, anomaly detection, dashboards, and lightweight models to improve CLM insight production and visibility.