Apple
Director, Marketing Strategy and Planning
$268K–$429K
Cupertino, California · Director · Full-time · Posted Oct 9, 2026
- Experience
- 12+ years; marketing strategy, business planning, management consulting, or related field.
- Education
- Bachelor’s degree required; MBA or advanced degree in a relevant field strongly preferred.
About the job
Leads Apple Marketing’s strategy and planning, coordinating priorities, budgets, and execution across functions while advising senior leadership.
What you'll do
- Develop annual and multi-year marketing strategy and identify trends, competitive dynamics, and market opportunities.
- Lead quarterly and annual planning, including goal setting, prioritization, budget coordination, and operating cadences.
- Align teams, track progress and risks, and prepare strategic recommendations and briefings for senior leaders.
What they ask for
- 12+ years of experience in marketing strategy, business planning, management consulting, or a related field, ideally in a complex, matrixed organization.
- Track record of developing marketing strategies that drive measurable business outcomes.
- Ability to synthesize complex information into clear narratives for executive audiences and influence senior stakeholders.
- Strong analytical and financial acumen, including comfort with data, budgets, and performance metrics. Bachelor’s degree required.
Nice to have
- MBA or advanced degree in a relevant field; experience in consumer technology, media, or premium brand environments.
- Experience leading cross-functional and cross-geo planning processes, including annual planning, goal setting, and portfolio prioritization.
Pay
$268,400 and $428,800 (base salary range)
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