Apple
iCloud Central Marketing Strategist
$143K–$215K
Culver City, California · Remote · Full-time · Posted Oct 15, 2026
- Experience
- 5–10 years in growth marketing, lifecycle marketing, customer engagement, or related roles.
About the job
Leads growth marketing for iCloud+, developing lifecycle programs and integrated campaigns to increase acquisition, engagement, retention, and adoption of bundled offerings.
What you'll do
- Lead iCloud+ acquisition, engagement, and retention strategies, including bundled-offering growth.
- Develop and optimize customer journeys using customer insights, experimentation, and performance data.
- Coordinate cross-functional and international initiatives, campaigns, launches, and implementation plans.
What they ask for
- Experience developing and optimizing customer-facing programs, services, or marketing initiatives to drive business outcomes.
- Experience using customer insights, behavioral data, performance metrics, experimentation, and measurement to improve programs.
- Ability to lead complex cross-functional initiatives and translate business and customer needs into actionable requirements and implementation plans.
- Experience leading global initiatives and adapting programs to market-specific needs.
Nice to have
- Experience in subscription, digital services, SaaS, or bundled offerings.
- Experience with cross-product or cross-service growth initiatives, integrated campaigns, or customer journeys.
Pay
$142,600 and $215,000 USD base salary
Model-written summary · the original posting is authoritative