Apple
Leader Marketing Strategy, Brand - Apple TV
$186K–$334K
Culver City, California · Full-time · Posted Aug 6, 2026
- Experience
- 10+ years in strategic brand campaigns; minimum 5 years of people management.
About the job
Leads global brand marketing strategy for Apple TV, developing campaigns that build brand awareness and drive subscriber acquisition and retention.
What you'll do
- Develop and strengthen Apple TV’s brand marketing strategy to grow the platform and business.
- Lead cross-functional, global campaign planning and execution with business, product, local market, PR, creative, media, and other teams.
- Build and lead teams and deliver campaigns that connect the brand with culture.
What they ask for
- 10+ years of experience driving strategic brand campaigns, particularly in streaming and/or entertainment.
- At least 5 years of people-management experience, building and leading teams.
- Experience with subscription business lifecycle metrics and measurement.
- International experience and/or experience working with international teams.
Nice to have
- Experience running multi-touchpoint 360-degree brand campaigns from strategy through execution, across paid and organic channels.
- Demonstrated cross-functional marketing leadership and strong written and verbal communication.
Pay
$185,600 and $334,200 (base salary)
Model-written summary · the original posting is authoritative