Apple
Manager, WW App Store Developer Marketing
$186K–$294K
Culver City, California +1 · Manager · Full-time · Posted Sep 21, 2026
- Location
- Culver City, California
Cupertino, California - Experience
- 10+ years of marketing experience focused on B2B and/or developer audience marketing; 3+ years leading teams.
About the job
Leads global App Store developer communications and B2B and partner marketing, building programs that communicate the App Store’s value and support developer growth.
What you'll do
- Set strategy and lead global developer marketing and communications across B2B Marketing and Developer Partner Marketing, including building and scaling the B2B function.
- Develop developer audience segmentation, messaging, communications, and partner co-marketing programs; coordinate cross-functional teams and stakeholders.
- Set KPIs, measure and optimize performance, manage resources and budgets, and report results to senior leadership.
What they ask for
- 10+ years of marketing experience focused on B2B and/or developer audiences; 3+ years leading teams.
- Deep knowledge of the mobile app and developer ecosystem, including monetization strategies and subscription models.
- Proven record delivering developer/B2B marketing programs end-to-end and building partner co-marketing plans.
- Experience with audience segmentation, positioning, lifecycle communications, KPI measurement, and stakeholder alignment.
Nice to have
- Experience with marketing technology, automation, analytics tools, or AI tools.
- Familiarity with developer tools, platforms, and communities; experience operating globally.
Pay
USD $195,200 to $293,800 base pay; USD $185,600 to $279,300 base pay
AI focus
Preferred experience using or implementing AI tools to streamline operations and improve outcomes.
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