Apple
Marketing Insights Lead, Apple Services
$113K–$215K
Culver City, California · Full-time · Posted Jun 11, 2026
- Experience
- 7+ years in marketing analytics, growth marketing, performance measurement, or a related field.
- Education
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
About the job
Leads marketing performance analysis and reporting across Apple Services, translating data into insights that guide strategy, spending, and investment decisions.
What you'll do
- Lead end-to-end campaign and channel analysis; define KPIs and build scalable reporting systems and executive presentations.
- Partner with Data Science and Analytics to develop and evolve MMM and MTA models, and deliver regular performance reviews.
- Identify opportunities to optimize marketing spend, targeting, and channel mix; support budget tracking and investment planning.
What they ask for
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 7+ years of experience in marketing analytics, growth marketing, performance measurement, or a related field.
- Experience defining KPIs and building reporting frameworks across multiple marketing channels.
- Proficiency in data analysis tools (e.g., SQL, Excel) and data visualization tools (e.g., Tableau, Keynote).
Nice to have
- MBA, MS in Data Science, or equivalent experience.
- Experience in subscription-based or digital services businesses; familiarity with MMM and MTA methodologies.
Pay
$112,600 and $215,000 USD base salary
Tools
SQL, Excel, Tableau, Keynote, MMM, MTA
Model-written summary · the original posting is authoritative