Apple
Product Launch Manager, WW Marketing
$120K–$180K
Cupertino, California · Manager · Full-time · Posted May 11, 2026
- Experience
- 5+ years of relevant experience.
About the job
Manages end-to-end product launches and related marketing projects, including launch coordination, creative review, marketing materials, training, and localized live-stream content.
What you'll do
- Manage launch timelines, processes, review rounds, deliverables, and deadlines across cross-functional teams.
- Create and deliver marketing materials, presentations, and sales training experiences; organize regional product marketing and PR briefings.
- Adapt and review product messaging and demos for Douyin live streams, and develop processes for smooth project execution.
What they ask for
- 5+ years of relevant experience in marketing, project management, or marketing communications.
- Ability to meet deadlines and deliver high-quality work in a fast-paced environment with frequently shifting priorities.
- Experience managing multiple projects simultaneously with strong attention to detail and consistency.
- Excellent editing and written communication skills; experience working with stakeholders and designers on presentations and communications collateral.
Nice to have
- Ability to speak and read Mandarin.
- Familiarity with China social and live commerce platforms such as Douyin, WeChat, and rednote, and experience with live-stream production or social video content.
Pay
$119,700–$180,300 USD base salary
Tools
Douyin, WeChat, rednote
Model-written summary · the original posting is authoritative