Apple
Senior Lifecycle Marketing Lead, App Store
$176K–$312K
Cupertino, California · Senior · Full-time · Posted Sep 18, 2026
- Experience
- 10+ years; preferably within the tech, media, or mobile app industry.
About the job
Lead App Store lifecycle and growth strategy, using user signals, AI, experimentation, and cross-channel marketing to improve user experiences and sustainable business growth.
What you'll do
- Map user journeys and develop strategies for capturing and using signals to improve lifecycle experiences.
- Partner with Product, Design, ML, and Data Science teams to develop personalized features, growth models, and experiments.
- Orchestrate cross-channel growth initiatives and build strategic cases for leadership approval.
What they ask for
- 10+ years of experience in growth strategy, lifecycle marketing, product management, or a related field.
- Deep expertise managing the user lifecycle and using user signals, predictive models, and AI for personalization.
- Experience leading data-driven growth initiatives across owned channels and translating behavioral data into recommendations.
- Strong cross-functional leadership, marketplace understanding, and communication skills.
Nice to have
- Experience with app marketplace platforms and app discovery, distribution, and developer ecosystems.
- Experience integrating cross-functional stakeholders to define program goals, strategy, and execution.
Pay
$175,500 and $311,700 USD base salary
Tools
Machine Learning, AI, Data Engineering, predictive modeling, A/B tests, in-app messaging, push notifications, email
AI focus
Use artificial intelligence, predictive modeling, user signals, and growth models to personalize experiences, improve discovery and engagement, and optimize lifecycle interventions.
Model-written summary · the original posting is authoritative