Apple
Senior Product Marketing Manager - GTM Lead, Education
$150K–$280K
Cupertino, California · Manager · Full-time · Posted Sep 26, 2026
- Experience
- 12+ years; preferred advanced-degree alternatives: 8+ years with an MBA or advanced degree, or 5+ years with a PhD.
- Education
- BS/BA in Marketing, Business, Communications, or related field.
About the job
Leads worldwide go-to-market strategy and execution for Apple Education, coordinating campaigns, events, channels, and cross-functional teams across education audiences and markets.
What you'll do
- Develop and lead globally aligned GTM strategy, positioning, routes to market, and media mix.
- Coordinate cross-functional teams, briefs, priorities, timelines, communications, and team development.
- Oversee digital and event marketing, audience insights, budget, performance measurement, and ROI reporting.
What they ask for
- 12+ years leading end-to-end go-to-market strategy and execution across global markets, multiple channels and categories, event execution, or experiential marketing; preferably in technology.
- Experience interpreting data and analytics to define strategy and measure GTM impact.
- Advanced executive-level presentation, communication, visual storytelling, organizational, and project management skills.
- Track record managing complex projects, timelines, and vendor relationships with executive stakeholders; BS/BA in Marketing, Business, Communications, or related field.
Nice to have
- Deep understanding of education audiences and K–12 and Higher Education markets, including government; familiarity with Apple’s ecosystem in education.
- 8+ years of experience with an MBA or advanced degree, or 5+ years with a PhD in Marketing, Business, or Communications.
Pay
$149,700 and $280,000 USD base salary
Tools
Keynote
Model-written summary · the original posting is authoritative