AppLovin
Social Media Manager
Palo Alto, CA · Manager · Full-time · Posted Oct 29, 2026
- Experience
- 2-3+ years in social media, content, or community growth.
About the job
Build Gist’s social presence and audience from launch by creating platform-native content, experimenting with formats, and using performance data to guide growth.
What you'll do
- Own social strategy and execution across Instagram, TikTok, Threads, Substack, and emerging platforms; create short-form video, posts, and written content.
- Work with agencies, creators, and influencers; test content formats and hooks to grow audience and engagement.
- Track and report performance, partner with performance marketing, and share audience insights with product and brand teams.
What they ask for
- Proven record of growing an account or channel from the ground up to a significant, engaged audience.
- Fluent with AI tools and a clear point of view on using them to create content faster.
- Strong writing, visual, and editing skills, with a portfolio of self-created content.
- Experience working with or inside a larger organization while owning channels with startup-level autonomy.
Nice to have
- Experience as a UGC creator or content creator, or as a brand marketer at a startup.
- Experience writing, growing, or running a Substack; familiarity with lifestyle feed content dynamics.
Tools
Instagram, TikTok, Threads, Substack
AI focus
Use AI tools to create better content faster.
Model-written summary · the original posting is authoritative