Archetype
Campaign Manager Lead
San Mateo, California, US · Manager · Full-time · Posted Oct 23, 2026
- Experience
- 10+ years in B2B demand generation, including leading demand at a Series A to C company.
About the job
Leads demand-generation strategy and execution to grow marketing-sourced pipeline, build customer acquisition funnels, and establish campaigns for Archetype AI.
What you'll do
- Own quarterly marketing-sourced qualified-opportunity targets and build a repeatable pipeline engine.
- Develop evidence-based ICP and tiered account programs, plus agent-first and self-serve funnels.
- Run measurable campaigns across channels, events, and partners; build an AI-native demand stack and lead a growth marketer.
What they ask for
- 10+ years in B2B demand generation, including leading demand generation at a Series A to C company.
- Experience building a repeatable marketing-sourced pipeline engine from founder-led or early-stage sales.
- Experience planning and running multi-channel programs across ABM, paid, email, events, and outbound.
- Hands-on expertise with Salesforce, HubSpot, and modern GTM tools such as Clay and HeyReach; daily use of AI in campaign work.
Nice to have
- Experience marketing to industrial, manufacturing, energy, or ISV buyers.
- Background in product-led or self-serve motions alongside enterprise sales; hyperscaler or partner co-sell experience, especially AWS.
Tools
Salesforce, HubSpot, Clay, HeyReach, AWS
AI focus
Daily use of AI in campaign work, including targeting, personalization, testing, and reporting; build an AI-native demand stack and agent-first funnels.
Model-written summary · the original posting is authoritative