Archetype
Demand Generation Lead
San Mateo, California, US · Full-time · Posted Sep 28, 2026
- Experience
- 10+ years in B2B demand generation, including leading demand at a Series A to C company.
About the job
Leads demand strategy and hands-on campaigns to generate marketing-sourced pipeline and qualified opportunities for Archetype AI.
What you'll do
- Own quarterly marketing-sourced qualified-opportunity targets and build an evidence-based ICP and tiered account program.
- Create agent-first and self-serve funnels, and generate measurable pipeline from Tier 1 events and key partners.
- Build an AI-native demand stack and hire and lead a growth marketer running end-to-end multi-channel campaigns.
What they ask for
- 10+ years in B2B demand generation, including leading demand at a Series A to C company.
- Experience building a repeatable marketing-sourced pipeline engine from founder-led or early-stage sales.
- Experience planning and running multi-channel programs across ABM, paid, email, events and outbound.
- Hands-on expertise with Salesforce, HubSpot and modern GTM tools such as Clay and HeyReach; daily use of AI in campaign work.
Nice to have
- Experience marketing to industrial, manufacturing, energy or ISV buyers, or with product-led/self-serve motions alongside enterprise sales.
- Experience with hyperscaler or partner co-sell programs, especially AWS.
Tools
Salesforce, HubSpot, Clay, HeyReach, AWS
AI focus
Use AI daily in campaign work, including targeting, personalization, testing and reporting; build an AI-native demand stack and agent-first funnels.
Model-written summary · the original posting is authoritative