Arm
Senior Manager/Director of Segment Marketing, XR & Wearables
$212K–$286K
San Jose, California · Director · Full-time · Posted Sep 23, 2026
- Experience
- 8+ years; experience may be in segment marketing, product marketing, product management, ecosystem marketing, business development, or related work.
- Education
- Bachelor’s degree or equivalent experience or equivalent practical experience in engineering, computer science, marketing, business, or a related field; an MS, MBA, or comparable experience is welcome.
About the job
Leads Arm’s XR and wearables segment marketing strategy, positioning, go-to-market activity, and ecosystem engagement across emerging devices and edge technologies.
What you'll do
- Set the multi-year segment strategy, priority use cases, goals, investments, and success measures.
- Develop positioning, messaging, thought leadership, and go-to-market plans in partnership with internal teams.
- Build partner relationships, create marketing and launch materials, measure segment performance, and represent Arm externally.
What they ask for
- 8+ years of experience in segment marketing, product marketing, product management, ecosystem marketing, business development, or related work.
- Bachelor’s degree or equivalent experience or equivalent practical experience in engineering, computer science, marketing, business, or a related field.
- Understanding of XR, smart glasses, wearables, edge AI, and connections among hardware, software, platforms, applications, ecosystems, and partner business models.
- Ability to communicate complex architectures clearly and collaborate across functions and with senior colleagues and external partners.
Nice to have
- Experience in the semiconductor or compute ecosystem, emerging-category marketing, or work with ecosystem partners.
- Experience with XR, AR, VR, smart glasses, smartwatches, hearables, companion devices, edge AI, low-power systems, or the Arm ecosystem; Mandarin proficiency.
Pay
$211,600-$286,200 per year (base salary)
Tools
XR, AI, vision, sensor fusion, camera and display pipelines, connectivity, security, SoC
AI focus
Marketing strategy for XR and wearable products involving AI assistants, edge AI, AI and vision workloads, and continuous sensing.
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