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Vertical Marketing Manager (VMM)
$160K
Remote - USA or Canada +1 · Remote · Manager · Full-time · Posted Sep 29, 2026
- Location
- Remote - USA or Canada
Remote - Experience
- 5+ years of B2B marketing experience.
About the job
Own vertical marketing strategy and personalized account messaging to accelerate pipeline, improve win rates, and drive revenue in an assigned market.
What you'll do
- Develop vertical positioning, ICPs, value propositions, and account-level messaging and enablement.
- Plan and execute personalized campaigns across channels, and measure and optimize results with RevOps.
- Partner across Product, Sales, Data, and Marketing to commercialize capabilities and influence go-to-market strategy.
What they ask for
- 5+ years of B2B marketing experience, including product, vertical/industry, or partner/channel marketing in high-growth SaaS, fintech, financial services, or adjacent environments.
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
- Hands-on experience with personalized account-level messaging and 1:1 / 1:few ABM programs.
- Ability to translate complex, data-centric technology into industry narratives; partner with sales and stakeholders; and connect marketing programs to business outcomes.
Pay
$160,000 + USD base salary
Tools
AI tools
AI focus
Use AI tools routinely to accelerate thinking, building, and shipping work.
Model-written summary · the original posting is authoritative