Artera
Demand Generation Manager
$130K–$170K
Santa Barbara, California +1 · On-site · Manager · Full-time · Posted Sep 22, 2026
- Location
- Santa Barbara, California
Seattle, Washington - Experience
- 5–8 years of B2B demand generation, growth marketing, digital marketing, or related experience.
- Visa sponsorship
- Applicants must be currently authorized and able to provide proof of full-time, long-term authorization to work in the United States. Visa sponsorship and visa transfers are not available now or in the future.
About the job
Build and optimize integrated demand-generation programs across digital channels to create pipeline, engage buying groups, and accelerate opportunities.
What you'll do
- Develop and execute campaigns for pipeline creation and opportunity acceleration, partnering with Sales and marketing teams.
- Own paid media, email, nurture, web, and emerging-channel strategy and performance; manage agency execution.
- Measure results, run experiments, and optimize campaigns and investment against pipeline and revenue goals, using AI to improve workflows.
What they ask for
- Demonstrated experience building integrated demand programs that contribute to pipeline and revenue.
- Strong knowledge of paid media and email strategy and performance, including agency or external partner management.
- Strong analytical skills using funnel and campaign data to diagnose performance and make investment recommendations.
- Hands-on experience using AI to improve campaign development, personalization, analysis, experimentation, or marketing workflows.
Nice to have
- Experience in healthcare/health tech or another complex B2B environment.
Pay
USD 130,000–170,000 per-year-salary (base salary)
AI focus
Use AI to accelerate campaign planning, personalization, experimentation, analysis, and optimization, and help scale successful approaches into workflows.
Model-written summary · the original posting is authoritative