Asana
Head of Global Campaigns
$207K–$243K
San Francisco +1 · Director · Full-time · Posted Oct 20, 2026
- Location
- San Francisco
San Francisco, California, United States - Experience
- Extensive experience requested; no specific number of years stated.
About the job
Leads Asana’s global demand generation strategy and team, building full-funnel campaigns that generate marketing-sourced pipeline and accelerate revenue across enterprise and commercial segments.
What you'll do
- Own global demand strategy, pipeline targets, and performance metrics across corporate and enterprise segments.
- Build integrated, always-on and campaign-specific programs, including ABM, to reach enterprise buying committees and priority accounts.
- Lead and develop the demand generation team, collaborating with global marketing, product, and revenue operations partners.
What they ask for
- Extensive B2B demand generation experience and a track record owning enterprise SaaS marketing-sourced pipeline across AMER, EMEA, and APJ.
- Experience building or materially scaling a demand generation function during company growth, a category shift, or platform repositioning.
- Hands-on expertise with ABM platforms and programs for multi-stakeholder buying committees and long sales cycles.
- Technical and analytical proficiency with GTM tools, including Marketo, Salesforce, and BI/attribution tools.
Nice to have
- Curiosity about AI tools and emerging technologies, with willingness to use them to improve productivity, collaboration, or decision-making.
- Experience marketing a comprehensive platform or operating layer, and a perspective on how AI agents affect enterprise buying behavior.
Pay
$207,000 - $243,000 USD base salary
Tools
6sense, Demandbase, Marketo, Salesforce, Tableau
AI focus
Apply an AI-first approach to demand workflows, including automation for campaign launches, optimization, scaled content personalization, and reporting; bring a perspective on how AI agents change enterprise buying behavior.
Model-written summary · the original posting is authoritative